Date published: 01.09.08 - not release date

BIG BROTHER IN THE CLASSROOM - PARENTS CALL FOR SCHOOL UNIFORM TAGGING

Schoolwear could be the latest product to be touched by twenty-first century technology with calls from safety conscious parents to incorporate GPS tracking devices in school uniforms, according to a new survey conducted by schoolwear supplier, Trutex.

With recent high profile child abductions, parents are faced with the constant worry about child safety and many are thinking about tagging their children. Research shows that 44 per cent are concerned about the safety of their pre-teen children and 59 per cent would be interested in some form of tracking device being incorporated in to school uniforms.

Even school children showed a keen interest in having a tracking device incorporated into their school uniforms, with the idea appealing to 38 per cent of nine to 12 year olds. With many commenting that they feel much safer when their parents know exactly where they are. Not surprisingly, children aged over 13 years were less keen on their parents knowing their exact whereabouts arguing that it would be more suitable for younger children and that they do not want parents spying on them.

Commenting on the survey results, Clare Rix, Trutex marketing director said:

“As a direct result of the survey, we are now seriously considering incorporating a device into future ranges. As well as being a safety net for parents, there could be real benefits for schools who could keep a closer track on the whereabouts of their pupils, potentially reducing truancy levels.”

-Ends-

For further info contact:

Ellie Mayers at EPM Communications on tel: 07771 682 060 or ellie@epmcommunications.co.uk

Notes to editor:

Survey

Online research amongst parents and their children aged between nine and 16 years was carried out by Gusto Research in July 2007

Trutex

Trutex remains dedicated to its audience and continues to pioneer developments in the markets. With a commitment to producing comfortable, premium quality, well-designed clothing coupled with Trutex’s unique ability to keep in touch with the needs of its customers, the company has led the way for over 130 years.

For further info on Trutex visit www.trutex.com