Date published: 01.09.08 - not release date

Yell tracks online presence in blogs, podcasts and user-generated video with Prompt Social Media Monitor

International directories business selects Prompt Social Media Monitor to track brand coverage on blogs and social media platforms.

London, 30 January 2008 - Prompt Communications has been selected by the UK arm of Yell Group to provide social media monitoring services for its UK brands, including Yellow Pages, Yell.com and 118 24 7.

An online service that is delivered by e-mail and accessible online, the Prompt Social Media Monitor helps PR and marketing professionals keep track of conversations about company brands, products and customer service capabilities throughout online social networks.

The service tracks discussions of clients’ brands in blogs, podcasts, online videos (such as YouTube), photo sharing sites (such as Flickr) and user generated media platforms like Digg, Del.icio.us and Reddit. Clients can opt to receive daily e-mail alerts which simply provide links to the newest coverage, weekly reports which offer more detailed analysis, or both. The analysis highlights who is discussing a brand, what they are saying, and describes their audience.

The Social Media Monitor saves PR and marketing managers the time and effort of performing manual searches through the vastness of social media every day, or wading through endless spam and irrelevant results – they simply receive details of the online coverage which is relevant to them, direct to their inbox.

Demelza Fryer-Saxby, Corporate PR Manager for Yell UK said: “We’ve recognised for some time that social media is an increasingly important area for consumers - one in which we also need to engage. The Prompt Social Meida Monitor service offered exactly what we were looking for and the whole PR team at Yell finds it useful.”

Hazel Butters, MD and Chief Executive Officer of Prompt Communications said: “Businesses cannot afford to ignore online channels. This is where brand reputations and customers’ buying decisions are played out. Savvy consumer-facing brands such as Yell understand that social media must be included in communications strategies.”

Butters explained: “The Prompt service removes the complexity for PR and marketing professionals who are interested in monitoring social media, but don’t know where to start with the bewildering array of monitoring tools. It leaves them free to focus on their own areas of expertise instead of having to worry about how to stay on top of social media.”

Prompt Social Media Monitor was recently recognised as an industry leading service at the 2007 B2B Marketing Awards, winning the prize for Best New Product or Service.

For organisations that are interested in using corporate blogs to create dynamic, high-value conversations with their customers, partners and other stakeholders, Prompt Communications also provides consultancy and copywriting services to ensure they avoid common pitfalls and achieve the best possible results.

For further info, contact:
Lance Concannon, Divisional Director of Social Media, Prompt Communications
lconcannon@prompt-communications.com
(0)20 8996 1656

About Prompt Communications

Founded in January 2002, Prompt Communications is a communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts.

Prompt Communications offers expertise across all marketing disciplines, teaming its consultants' extensive knowledge of the technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders.

The company has four business divisions: PR; Copywriting & Creative; Marketing Services and Social Media.

Prompt's clients include Adobe, Aperture Technologies, Centric CRM, Complinet, Foviance, Openbravo, Oracle Corporation, OS Summit Asia, SEPATON, SNIF Corporation, Stonesoft, Steganos GmbH and Webtide.

For more info, please visit www.prompt-communications.com or the Prompt blog at www.prompt-communications.com/blog

About Yell

Yell is a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and 118 24 7; in the USA, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.
www.yellgroup.com