Date published: 01.09.08 - not release date

'Slimming' Tea is Hottest Product

Wing Yip’s online shopping service has been inundated with orders for Pu-erh tea following reports in the media of high profile celebrities commending its benefits.

The tea is believed to have health benefits including reducing cholesterol levels, saturated fats and assisting in weight loss.

Named after the Pu’er county in Yunnan, China, the drink is distinguishable from other teas which are consumed soon after production, in that it is usually around 1 – 4 years old and during this time it acquires an earthy flavour due to fermentation. Enthusiasts believe that like fine wine, the tea’s taste improves with age.
It is also unlike most other teas because it is usually purchased in a compressed form which is shaved off into the teapot, rather than loose leaves.

John Turnbull, Wing Yip’s mail order manager, said: “It is apparent people have been searching the internet for the product having heard about it in the media and have found our website. There has been a real demand with our customers. We even had a large order from a music video production company which again suggests it is popular in celebrity circles.”

The company launched the online shopping service in 2004. Customers across the country can now conveniently shop for their favourite products in the comfort of their own homes.

The number of orders is steadily increasing and it has doubled the number of products available to more than 900. The quality and reasonable prices mirror those found in the Wing Yip superstores and the company describes the service as a one-stop virtual shop for the ultimate Oriental eating experience.

Widely recognised as the UK’s leading Chinese grocer, Wing Yip’s superstores in Birmingham, Manchester, Cricklewood and Croydon, each stock over 2,500 items from noodles and chop sticks to more diverse items like chickens' feet. The company also supplies products to the majority of the UK's Chinese takeaways and restaurants.

For more info please contact Rebecca Mee or Rhiannon Jones at Seal Communications 0121 200 0780 or at rebeccamee@sealcommunications.co.uk / rhiannonjones@sealcommunications.co.uk

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Notes to editor.

Photograph can be supplied by e-mail if required.

The Wing Yip on-line shopping service can be accessed via www.wingyipstore.co.uk