Date published: 01.09.08 - not release date

New home liver test set to throw lifeline to drinking masses

NEWS RELEASE
From LiverCheck.co.uk

(Embargoed until 00:01am Tuesday 30th October)

26th October 2007
New home liver test set to throw lifeline to drinking masses

Amid a consumption crisis for the booze nation of Britain, a new home liver blood test is being launched today (Tuesday 30th October) which is set to throw a vital lifeline to the millions of drinkers who are potentially at risk from liver disease. With over 4,000 deaths a year through alcohol related liver disease, the test, called LiverCheck, has arrived at a time of serious health dangers for the UK’s adult drinkers.

LiverCheck is the 1st home blood liver test available in the UK, and aims to identify liver damage, at the same time handing over responsibility for alcohol consumption to the people most at risk.
Despite Government guidelines, most drinkers have varying levels of safe limits based on gender, weight, height and genetic predisposition. LiverCheck, irrespective of unit capacity, will assess if there's any liver damage, from a simple pinprick amount of blood. Easy to understand results with a full support pack allow customers to make the changes to improve the health of their liver.

Doctor Ravij Jalan is from University College London and one of UK’s leading liver experts. “There is no doubt in my mind that it will save lives. If someone knew they were going to get liver disease, they would do something about it. LiverCheck could avoid them getting to the stage where they are doing themselves real harm.”

Liver disease is essentially a silent process which costs the NHS £1.7 billion. In many cases, people are blind to its onset. The LiverCheck test, which is only currently available in hospitals and private clinics, will act as an early warning signal, to give the middle-class ‘vinos’ (a group of middle-class thirty somethings who have been identified as regular home wine drinkers), plus the worried and interested, an indication as to the state of their liver.

END

Notes for editors:

LiverCheck.co.uk costs, as a launch introductory offer, £99.
Telephone order number is 0800 130 0588.
LiverCheck is launched Tuesday 30th October

The test is initiated from home.

The customer adds a few drops of blood into a small tube and returns the sample to the testing facility at Yorktest Laboratories.
The blood is tested and returned to the customer within five days.

In addition to the results, a full assessment plan is included along with a lifestyle brochure and all the relevant information you need to improve the health of your liver.

Since this is a test widespread within the NHS and private clinics, further medical advice can be taken with a doctor based on the results you receive.

No information of test results will appear on medical case notes or become part of your medical history.

For further info:

Les Rowley, PR Manager, YORKTEST.COM
Tel: 01904 428 557/ (M) 07976-746-777 e-mail les.rowley@yorktest.com

For food test enquiries call
Livercheck.co.uk on 0800 130 0588