Date published: 01.09.08 - not release date

Enjoy a fit and sporty summer with Mentholatum

As the weather becomes warmer and the days longer, it’s easier and more enjoyable to make time for sport and fitness in your daily routine.

And the thought of lighter, more revealing summer clothes is enough to make all of us resolve to tone up and lose a few pounds.

But while you’re out buying trainers, exercise gear and, post-Wimbledon, a brand new tennis racquet, make sure you have some Mentholatum products on your shopping list. Mentholatum has something to help ease all those minor aches and pains, sprains and strains which everyone can suffer with regular exercise, especially when starting to be active again after winter.

So don’t run out of:

DEEP FREEZE – when you need cold comfort. Physiotherapists tell us that it is vital to keep a sprain or strain cool in the 1st 24-48 hours after injury to help numb pain and reduce swelling and inflammation.

Deep Freeze spray delivers instant cooling, while Deep Freeze Cold Gel 2%w/w has the added benefit of soothing massage as you apply it.

The WellPatch Deep Freeze Cold Patch completes the range. Convenient, portable and simplicity itself to use, it is the UK’s first cold patch for injury and it can be used after an icepack or instead of ice. You simply peel off the protective film and apply the patch to the injured area and you’ll find the flexible cloth patch moulds itself even to awkward places such as knees and ankles. The patch keeps the affected area cool for up to 3 hours and it won’t show under clothes. Deep Freeze Cold Patches retail at £4.99 for a resealable foil pack of four.

DEEP HEAT – the iconic brand for countless professional and amateur sports players.

You may think the warmer weather means you can skimp on your warm-up routine, but cold muscles are much more likely to suffer injury, so make sure you make time to stretch and warm muscles before you exercise in earnest.

Deep Heat Heat Rub can be used before and after exercise to help relieve the aches and pains, strains and stiffness that exercise can bring. And if you feel you need a little extra help, Deep Heat Maximum Strength turns up the heat just a little more.

Don’t worry if your aches are in hard to reach places, Mentholatum Deep Heat Spray will be able to find them – the can will even spray when held upside down!

The most recent addition to the brand is the WellPatch Deep Heat Patch, a convenient, easy to use way to enjoy soothing, warming relief for up to eight hours. You simply peel off the backing and stick the patch to the area of discomfort, where it soon starts to heat up and stays warm for hours. It is ideal for backache, joint stiffness, muscular aches and pains, strains and sprains – and it also helps soothe period pains. Because the Deep Heat Patch can go straight on to the skin there's nothing between you and hours of soothing warmth. Deep Heat Patches are available singly (rsp £1.99) or in packs of four (rsp £5.99).

And it’s important to make room for just one more item in your sportsbag – don’t forget a pack of Softlips. The luxury lip balm helps protect delicate, vulnerable lips which can suffer when you are exercising outside in the sun, wind or rain. Available in Vitamin Enriched and French Vanilla varieties, Softlips offers SPF20 protection and its non-greasy texture makes it ideal to use on its own or under your favourite lipstick or gloss. Softlips retails at £1.99 for Vitamin Enriched and £1.79 for French Vanilla.

Mentholatum products are available in pharmacies, including Boots stores, and many supermarkets nationwide.

Deep Freeze Cold Gel contains Racemic Menthol.

Always read the label



For more info, contact Lesley Keen at
Tony & Lesley Keen PR
Tel: 01483 764729
Email: lesleykeen@btinternet.com