Date published: 01.09.08 - not release date

YUDU Media launches e-mail distribution and tracking service for digital editions

09 January 2008 – YUDU Media, the UK’s leading provider of digital editions, today announces the launch of YUDU Mailing, an online service that allows companies to effectively manage their digital edition distribution and e-mail campaigns. YUDU Mailing allows companies to track who has clicked on any particular link within their digital editions – an important step forward for digital content providers who wish to gain market intelligence for future e-mail campaigns.

As well as advanced digital edition distribution, the new service allows marketers to plan, manage, send and track all of their e-mail campaigns through one system allowing easy management and distribution of each communication. Creating and sending the HTML emails takes a few minutes and all results are displayed in simple, easy-to-understand formats.

YUDU Mailing is designed to collect data and make it possible to plan targeted promotional emails to individual groups within a subscriber database, helping to boost sales and build more direct and loyal relationships with customers. The information is also valuable to companies that want to measure the effectiveness of advertising in the digital editions or newsletters.

Customers simply fill in the form on the website to open a YUDU Mailing account and then they are sent an e-mail with details on how to login when the account is set-up. A personal URL tag will also be issued that publishers can add to their digital editions to better track customer behaviour in the publication.

Richard Stephenson, Chairman, YUDU Media, says: “YUDU Mailing is great for targeted marketing as it gives you the e-mail addresses of all the people who clicked on specific products within your digital edition but didn’t go on to buy them. You can then e-mail that list of people again with a special promotion or discount to further encourage a purchase.”

For more info visit www.yudu.com/yudumailing.

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About YUDU Media
YUDU Media is a privately held company with offices in London, Boston and Clitheroe, Lancs. YUDU Media is dedicated to bringing innovative solutions to the media industry and helping companies capitalise on the move towards online content delivery. YUDU Publishing offers the next generation of digital edition technology, available through a simple online, on-demand, digital publishing application.

YUDU Media’s Self-Publishing application has reached 1000 users in the 1st three months of the service being launched. For further info please visit www.yudu.com


Further media information from:
Kate Hartley / Malini Majithia
Carrot Communications
Tel: 020 7386 4860
Email: Malini.majithia@carrotcomms.co.uk