Date published: 01.09.08 - not release date

Helen Chamberlain Challenges You to Predict the Results of the Champions League Final and Win £1000 or More

Closest prediction takes the prize pool

16 May 2008 – Too skint to travel to Moscow on Wednesday for the Champions League final, or unable to get tickets? Then why not spend just two pounds on a punt on the game at home and against your friends, courtesy of Pikum! www.pikum.com, the new online social betting game.

In Pikum, the person who comes closest to predicting the outcome of the game, will win the prize pool – in this case, a minimum of £1000. So if your predictions are closer than anyone else’s, you’ll win. Entry is just £2 – and the more people who enter, the bigger the prize pool.

Helen’s Pikum challenges you to predict:

1.The Match Winner: Which team will win this match or will there be a draw in normal time?
2.Minute of the First Goal: During which minute of normal time will the 1st goal of the match be scored?
3.More than Two Goals: Will there be more than 2 goals scored during normal time in this match?
4.Total Yellow Cards: How many yellow cards will be issued in total during the normal time of this match?

Helen Chamberlain from Soccer AM is hosting the challenge on the Pikum! site, www.pikum.com, and she invites you to show off your skill in predicting the outcome of the match.

Helen says: “It’s way too close to call, but I have a hunch it’s going to be Man Utd’s day.”

Pikum! launched in beta on the 6th May and gives friends the chance to battle it out to see who can most accurately predict the results of major sporting events. The best prediction wins the prize pool, whether it’s cash or fun ‘bragging currency’, Pikles.

Once you’ve played Pikum, invite your friends – the more people who play, the bigger the prize pool.

Sean Glass, Pikum!, says: “If you’re watching the game, Helen’s Pikum is a great way to challenge your friends and inject some extra competition! It could give a great return for a small stake.”

Pikum! launched in beta on 6 May and can be played at www.Pikum.com.

A picture of Helen Chamberlain is available on request.

Notes to editors:

Need more information?

If you are a journalist and want more information on Pikum!, contact Kate Hartley or Malini Majithia on 020 7386 4863 or e-mail malini.majithia@carrotcomms.co.uk.

About Pikum!

Pikum! is a new kind of betting game created and played by users online at Pikum.com. The games can be played for fun or money (money betting services are offered through Pikum! Worldwide Limited, which holds a full eGambling license from the Alderney Gambling Control Commission).

The company has attracted top quality financial support and is backed by Virgin USA and First Round Capital. The company’s founders, Sean Glass, Logan Lindsell, and Johannes Larcher are serial entrepreneurs and have assembled an experienced international management team with experience from companies such as Yahoo!, Overture and Higher One.