Date published: 01.09.08 - not release date

Ringtones That Ruin Romance! - Valentine's Day Story

Please find below a Valentine’s Day story from ringtone retailer MAX BOX that we thought might be of interest. It concerns a new survey that reveals which ringtones are most likely to put off the opposite sex. It is not particularly scientific – but is quite a fun story. Thanks,

Amy.

Felix Group Press Release 12.02.07

As Valentine’s Day Approaches The Ringtones That Can Ruin Romance Are Revealed

As Valentine’s Day approaches, digital retailer Felix Group Ltd has published the results of new poll that asked which musical mobile tones were the most unappealing to the opposite sex. Felix, who sell 1,000s of ringtones through its network of MAX BOX kiosks in pubs and clubs across the UK, surveyed both men and women about which tunes were most likely to put them off a potential new partner when their mobile rang on a first date.

Women surveyed by Felix revealed they were most turned off by men who had ‘arrogant’ songs referring to sexual prowess or good looks, followed closely by ringtones associated with football. Voted the most reviled male ringtone was Shabba Ranks’ ‘Mr Lover Man’, recently featured in Nokia’s X-Factor sponsorship breaks, followed by Color Me Badd’s ‘I Wanna Sex You Up’ and Right Said Fred’s ‘I’m Too Sexy’ at number three. The popular football anthem ‘Theme To The Great Escape’ came fourth, followed closely by ‘Match Of The Day’.

In sharp contrast, men cited that overtly romantic or sentimental tunes were the most likely to put them off a girl. Celine Dionne’s ‘My Heart Will Go On’ was top of the men’s most disliked ringtones, with Robbie Williams' ‘Angels’ at number two and Leona Lewis’ recent number one hit ‘A Moment Like This’ in third. Also in the top ten was James Blunt’s ‘Beautiful’ and Bryan Adams ‘Everything I Do’.

The MAX BOX Customer’s Top Ten Most ‘Unattractive’ Ringtones

Women’s Turn Offs

1) Mr Lover Man
2) I Wanna Sex You Up
3) I’m Too Sexy
4) The Great Escape
5) Match Of The Day
6) The ‘A’ Team
7) Banana Splits theme
8) Benny Hill theme
9) Crazy Frog
10) Mr Boombastic

Men’s Turn Offs

1) My Heart Will Go On
2) Angels
3) A Moment Like This
4) Eastenders theme
5) Everything I Do
6) You’re Beautiful
7) Crazy Frog
8) Barbie Girl
9) I Will Always Love You
10) Uptown Girl

MAX BOX’s Andy Egan said of the results: “Increasingly our mobile phone ringtone is the 1st indication of our personality to people we only just met and it reinforces that first impressions really do count when it comes to dating. Our MAX BOX survey suggests that even if you see someone you find attractive standing at the bar, his or her phone suddenly blaring a song you find annoying can put you off straight away. Therefore our advice to anyone who is in the market for romance this Valentine’s Day should think carefully about what tune or tone they download on to their mobile.”

The MAX BOX is a multi-function digital retail kiosk that sells a range of digital products through a network of pubs, bars, cinemas and leisure venues across the UK. For more info visit www.themaxbox.com

- ENDS -

For more info regarding MAX BOX kiosks or Felix Group please contact Richard Bond or Amy O’Toole at Spinoza Kennedy Vesey PR on 0161 236 9909 or e-mail richard.bond@skvpr.co.uk

Andy Egan will be presenting the paper “Digital Retail Gold – How Kiosk Commerce Is Set To Transform Retail” at the KIOSK EUROPE EXPO, Essen, Germany 8-10th May 2007. Kiosk Europe is the world's largest trade event for self-service terminals, technologies & solutions. www.kioskeurope-expo.com

Notes To Editors

The MAX BOX has put Felix at the forefront of Digital Retail in the UK bringing together a range of consumer services including an ATM cash machine, digital jukebox, mobile top-up, music and mobile content download, digital photo processing as well as the unique Everyone’s A Winner sales promotion vending function in a kiosk format. The MAX BOX can also turn the host venue into a free Wi-Fi hotspot.

MAX BOX content continues to be developed with new applications coming soon. Included in these developments are digital retail services enabling retail partners to use MAX BOX as a sales channel to distribute their products and services. The choice of content and functions included can be customised to the venue and customer type.

Find out more online with these links:

·To read more about the MAX BOX visit: www.themaxbox.com

·To see a video news report about the new MAX BOX at Hall Bottom Gate Inn pub in Manchester visit:
www.manchestereveningnews.co.uk/video/popup/612.html

·To hear an online business interview with Andy Egan visit: www.smallbizpod.co.uk/2006/09/22/smallbizpod-32-friday-22-se...

·To see a more detailed video profile of Felix, produced by Financial Times Television, visit: www.bnntv.tv/index.html. Click on ‘Technology’ icon, then scroll right and click on ‘Felix’ logo

About Felix Group plc

Felix Group plc listed on AIM March 2004 since then the trading entity – Felix Corporation Ltd has:

• Developed a new concept for sales promotions for the leisure and retail sectors – Everyone’s A Winner (EAW).

• Delivered the philosophy of EAW, that the consumer will always be rewarded with at least double the cost of engagement every time.

• Introduced a range of delivery platforms for Everyone’s A Winner to vend sales promotions through, including PRS and SMS, joint promotions with existing platforms and via the web

• Developed an EAW cabinet for deployment in a range of sectors including but not limited to; Retail, Leisure, Sport and Corporate.

• Worked directly with blue chip brands and local and national businesses to deliver sales promotions packages and campaigns to the consumer via a range of platforms that embrace the EAW philosophy.

• Developed and brought to market MAX BOX, which brings together a range of additional consumer services including an ATM cash machine, digital jukebox, optional Wi-Fi hotspot function, mobile top-up, music and mobile content download, digital photo processing as well as the unique Everyone’s A Winner sales promotion vending system.

• Further company information can be found at www.felixgroupplc.com

For all press enquiries contact: Richard Bond or Amy O’Toole at Spinoza Kennedy Vesey PR on 0161 236 9909. e-mail: richard.bond@skvpr.co.uk