Date published: 01.09.08 - not release date

SUN SEEKERS DITCH GREEN THOUGHTS WHEN IT COMES TO HOLIDAYS

A survey by the leading boutique and luxury hotel booking website Luxique.com has found that hotel visitors don’t think companies are doing enough to reduce their carbon footprint but over 90% don’t care about green issues when on holiday.

Nearly 70% of people who have visited hotels around the world do not believe that the place at which they stayed did enough to help prevent damage to the environment.

Despite a huge amount of visitors saying that they think hotels should do more to improve their green credentials the survey of 1173 hotel visitors, commissioned by Luxique.com, found that over 91% of people asked do not actively choose a hotel because of its positive environmental attitude.

The most popular areas hotel customers identified to protect the environment were; making better use of solar power (41%), less food wastage (32%), stop giving away free shampoo and shower gel (14%) and turning the heating/air conditioning down (7%).

Respondents identified Hilton and Marriott as the luxury hotel chain that they perceived to have the most environmentally friendly image but a huge 84% said that they would not be willing to pay a fee to join an exclusive environmentally friendly club that listed the best hotels based on their green credentials.

Alex Brey is the MD of Luxique.com and commenting about the finding he said,

“We commissioned the survey in order to get a better understanding of the potential for a environmentally friendly luxury hotel booking engine but the results clearly show that despite paying lip service to green issues all thoughts of this nature fly out the window when it comes to going on holiday”.

He continued, “We were really surprised to see that nearly everyone we asked did not really care about a hotel’s positive environmental credentials and this was not a key factor for deciding where they go on holiday”.

Luxique.com was founded in 2001 by a team of travel connoisseurs making a documentary about some of the most exciting and popular cities on Earth.

During the course of three years, the founders came to the conclusion that there's a heck of a lot on offer in each city and region - from fantastic boutique and luxury hotels and exceptional restaurants to unforgettable attractions.

Luxique’s dedicated teams are located in New York, London, Denver, Berlin and the Philippines and have several decades of global travel under their belts.

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Editors Notes:

For further info contact andy@10yetis.co.uk or +44 1452 527898 or AndrewM@Luxique.com +44 (0)208 427 0518