Date published: 01.09.08 - not release date

Geko climbs to new heights with Amcat

Mobile phone specialist selects technology to boost leads & stay compliant

Oklahoma City, US / Manchester, UK, 19th September, 2006 - Amcat, a global leader in customer care & interaction solutions has been chosen to supply independent B2B mobile phone broker Geko Direct with its Contact Centre Suite solution to improve outbound and inbound lead generation at its new purpose built offices based in Telford. The company will also take advantage of the product’s in-built call recording to meet the latest regulations introduced by the mobile network operators.

MD at Geko, Dave Carter commented, “To support dramatic growth we needed to update our IT infrastructure. After testing a less robust product that failed to live up to expectations, we reviewed a number of suppliers but we liked the ‘can do’ attitude of the Amcat team and the breadth of functionality that its Contact Centre Suite product provides.”

The Amcat system integrates fully with Geko’s central GoldMine contact management solution that handles all aspects of customer relations including appointment setting, order and dispatch, and on-going customer care.

He added, “We now have over 50,000 SME customers and much of our revenue comes from repeat business. It is therefore essential that we have on-screen access to all customer information. The Amcat system enables us to pull up details from our central database and update these in real-time. It also enables us to schedule calls to existing customers at set times throughout the year.”

To fulfil the latest regulatory requests from network partners, Geko is using Amcat’s digitised recording to archive calls that can be retrieved easily for analysis. Geko also meets all the Ofcom rules over recommended drop rates and all its calling lists are TPS cleansed.

In the future Geko plans to open a B2C division and will use the Amcat technology to support this. Geko started its business just five years ago and now has 100 staff at offices in both Telford and Birmingham.

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Editor’s Notes:

About Geko:

Established in 2001, Geko Direct is an independent B2B mobile and landline specialist offering SMEs impartial advice on selecting the most suitable mobile network, tariffing and handsets. The company now has 100 employees and has offices in Birmingham and Telford and has 50,000 customers nation-wide. Geko is an approved ‘Orange Business Mobile Provider’

www.GekoDirect.co.uk

About Amcat:

Amcat™ is a leading provider of contact centre solutions that helps employees delight customers. With Amcat’s IP-based contact centre platform, organisations can guarantee that each customer contact is an intelligent, productive contact, increasing employee morale and customer satisfaction. The Amcat customer contact platform ensures that companies align their entire organisation around customer care, providing better service at lower cost. As a result, companies profit from better customer acquisition and retention metrics, and ultimately, more revenue and profit. Today, Amcat is helping over 2,000 companies delight their customers while improving efficiency, increasing productivity and enhancing professionalism - creating prosperous companies through better customer service.

For more info visit www.amcat.co.uk or call 0161 772 7100.

Press Contact: Jane Moores, TTA Communications LTD. Tel: 00 44 (0) 845 658 0120. e-mail: jmoores@ttauk.com

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