Date published: 01.09.08 - not release date

Armadillo Scooter Wear – New Spring Summer Collection

Armadillo Scooter Wear is designed by scooter riders for scooter riders. Fed up with the dominance of courier chic, the founders set about creating a range of modish scooter wear that combines urban style with cutting edge fabrics to keep riders dry, warm and impact protected. With a choice of classic 60’s styled parkas to the technical hoody it is easy to shake off that pizza boy image. And to ensure that scooter riders have clothing to match the changing seasons, Armadillo Scooter Wear is extending its collection with the launch of the Spring/Summer range.

The new Spring/Summer 08 collection boasts the men’s Soft Shell Hoody and Classic Macintosh alongside the women’s Funnel Neck Jacket and Scarlett Macintosh. Not only does Armadillo bring the much-loved classic mac into the 21st century, but by reflecting mainstream fashion trends, riders can ensure they look good both on and off their scooter.

The women’s Funnel Neck Fitted Jacket is 100% waterproof and breathable. Its lightweight quality makes it the ideal companion for the unpredictable spring weather. The wonderfully bright scarlet material ensures high visibility as well as fitting easily with this year’s colourful spring/summer collections. And for men who don’t like to think too much about what to put on, the Soft Shell Hoody is sure to be this seasons key wardrobe staple. Windproof, waterproof and fully breathable, this summer’s throwover will quickly become any riders ‘old favourite’.

Exclusive to the UK scooter market, the Armadillo jackets, trousers and gloves contain ‘Intelligent’ CE approved d3o™ protection, incorporated as removable d3o™ components in high impact areas including the elbows, shoulders, and knees. d3o™ is a material containing intelligent molecules, which flow freely under normal conditions, making the material soft and flexible for maximum freedom and comfort, but which lock together on shock, providing great protection on impact.

Armadillo. Scooter wear without compromise.


~Ends~

Notes to editors:

About Armadillo Scooter Wear
Armadillo Scooter Wear was launched in June 2007 and is headed up by Rupert Findlay and Tim Hebden.
Armadillo Scooter Wear was born out of a passion for riding scooters, wanting to wear protective clothing, but not wanting to look like a courier or a biker. Their mission is to provide contemporary clothing for scooter riders; using cutting edge fabrics and innovative detailing we aim to bring the scooter clothing market into the 21st century.

Complete Range 08
•Men’s Soft Shell Hoody
•Women’s funnel neck Jacket
•Men’s Classic Macintosh
•Women’s Scarlett Macintosh
•Mens Parka
•Ladies Parka
•Unisex CAMOVISION jacket
•Mens Waterproof trousers
•Ladies Waterproof trousers
•Winter Gloves
•All weather Gloves

Fabric specifications
•d3o™ – ‘Intelligent’ CE approved impact protection
•Windproof
•Waterproof to 10,000mm
•Thinsulate 6000mm 3M warmth without bulk
•Breathable Tech 3 fabric – patented

About d3o™
Established in 2001 by Chief Executive Officer Richard Palmer, d3o™ Lab invented and manufactures revolutionary d3o technology allowing flexible impact protection. d3o™ is a patented, shock absorbing material with ‘Intelligent Molecules’ which flow with you as you move but upon shock lock together to absorb the impact energy. d3o™ opens up unlimited design possibilities for protective gear, enabling the athletes and law enforcement and tactical professionals to maintain control at a high level without compromising freedom of movement whilst also knowing they have superior protection if needed.


For more info check out www.armadilloscooterwear.com or contact Kate Blinkhorn or Tom Smith at Mercieca PR, kate@mercieca.co.uk/tom@mercieca.co.uk – 0207 485 0100