Date published: 01.09.08 - not release date

TAKE BREAKFAST SERIOUSLY

Orange juice is still the nation’s favourite start to the day as millions of us reach for a glass every morning. Yet even during National Breakfast Week, which runs from 27 August to 2 September this year, many of us haven’t discovered the taste extravagance that is freshly squeezed orange juice.

The reality is that there are precious few of us with either the time or equipment to create consistently delicious freshly squeezed orange juice. Those buying pure squeezed are being misled – for truly freshly squeezed orange juice you need to buy The Serious Food Company’s Freshly Squeezed Orange Juice. They only uses the finest fruit for its freshly squeezed orange juice with nothing added – no sugar, no artificial sweeteners and no colourings.

For maximum goodness, The Serious Food Company squeezes the juice from oranges which come from different parts of the world at different times of the year. This ensures it has the best, sweetest oranges year-round, from which to make the best, freshest, tastiest juice possible. At this time of year the oranges are sourced from countries in the Southern Hemisphere such as South Africa, Brazil and Argentina.

And for those who are looking for something slightly different this National Breakfast Week, The Serious Food Company has a full range of delicious fresh fruit juices and smoothies offering something for everyone to enjoy for breakfast and set themselves up for the day.

Brimming with vitamins and other natural goodness, each of the mouth-watering drinks are free from additives, preservatives or colourings and mix the best quality fruit to create the most tempting flavours. Look out for Serious Food Company smoothies and juices in a shop near you. The handbag sized 250ml smoothie bottles retail at £1.79 RRP, whilst the 330ml juices retail at just £1.29 RRP each.

For further info, contact Nicola or Sophie on 0207 5351355 or e-mail sophie.myers@lawsondodd.co.uk


EDITORS NOTES:

The full Serious smoothie range includes the following:

-Blueberry & Pomegranate Fruit Smoothie
-Alphonso Mango & Lime Fruit Smoothie
-Strawberry & Scottish Raspberry Fruit Smoothie
-Scottish Raspberry & Nectarine Fruit Smoothie
-Vanilla Bean & Wild Flower Honey Yoghurt Smoothie
-Indian Mango & Honey Yoghurt Smoothie

And the new Serious juice range includes:

-Freshly Squeezed Orange Juice – Smooth
-Freshly Squeezed Orange Juice – Bits
-Pressed English Apple & Rhubarb Juice
-Scottish Raspberry & Pomegranate Juice
-Freshly Squeezed Orange & Alphonso Mango Juice
-Orange & Raspberry Crush
-Freshly Squeezed Lemonade