Date published: 01.09.08 - not release date

New Guylian Extra Dark Seashells with 74% cocoa and extra antioxidants - Pure indulgence without the guilt

New Guylian Extra Dark Seashells with 74% cocoa and extra antioxidants - Pure indulgence without the guilt

Guylian, renowned for their world famous original marbled Chocolate Sea Shells, has created new extra dark chocolate Sea Shells with 74% cocoa. Filled with a unique hazelnut praline filling, made to a secret recipe, the new Extra Sea Shells are the ultimate in indulgence.

This new recipe includes ACTICOA™ cocoa, which preserves the antioxidants that naturally occur in the cocoa bean but are normally lost through chocolate production. Guylian Extra Sea Shells, however, are rich in antioxidants and retain the flavour of luxury premium chocolate. Just two of these great tasting Guylian Extra Dark Chocolate Sea Shells contain 60 per cent of the daily need of antioxidants.

Extra dark
Dark chocolate is gaining popularity throughout the world due to it’s health benefits. Guylian Extra’s beautifully sculpted shells are made of premium quality Belgian dark chocolate with 74% cocoa; Guylian’s extra dark chocolate is made of the best West-African cocoa beans, delivering an intense and long lasting taste.


Extra taste
Guylian’s Master Chocolatiers have created a new exquisite taste striking a perfect balance between the 74% dark chocolate shell and the hazelnut praliné filling. Only the finest hand selected hazelnuts from the Mediterranean are blended with ACTICOA™ cocoa. Guylian’s hazelnut praliné filling is still produced according to a unique recipe, giving Guylian’s chocolates their signature taste.


Extra antioxidants
Guylian Extra Sea Shells have a unique high antioxidants level, thanks to ACTICOA™, a special production process which ensures that the naturally occurring polyphenols from the cocoa bean, most of which are lost in standard chocolate production processes, are retained.

ACTICOA™ antioxidants have proven positive effects on the body and mind: helping to protect against the aging process, enhance concentration, maintain a strong memory, strengthen the immune system, and to maintain a healthy cholesterol level and blood pressure.


Pure Indulgence without the guilt
Guylian Extra Sea Shells are the perfect chocolate indulgence to enjoy without the guilt. Now, there’s no reason to resist these Belgian chocolate delicacies. First class ingredients deliver a delicious new taste and a health benefit. Discover, taste & enjoy!


Two chocolates a day
Two delicious Guylian Extra Sea Shells a day provide your body with more than 60 per cent of the daily amount of antioxidants needed to maintain a healthy balance in body and mind, especially when under stress or aging. A varied and well balanced diet together with regular physical activity is part of a healthy life style.

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Guylian is one of the world’s leading brands of premium Belgian boxed chocolates. This family-owned and 100% Belgian company sells its Belgian Chocolates creations into more than 100 countries. Guylian is well known and loved around the world for its exquisite original Belgian chocolate seashells – in dark, milk and white chocolate with hazelnut praliné filling. Today, the company offers a broad range of gift chocolates, individually wrapped premium every day chocolates and luxury chocolate bars for sharing and self indulgence.
More information on www.guylian.be.

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Cocoa antioxidants and their health benefits

Cocoa flavanols
The cocoa bean contains flavanols, which belong to the category of the polyphenols. Polyphenols are natural components found in fruits, vegetables, black and green tea, red wine and also in cocoa. Polyphenols are powerful antioxidants, protecting the body against the effect of free radicals.

Free radicals damage our cells and in case of overabundance they accelerate the ageing process and can threaten general well being. The presence of free radicals is triggered by stress, pollution, direct exposure to sunlight, unbalanced diet, smoking etc.

Food rich in polyphenols
Cocoa flavanols are the most powerful antioxidants. They are higher in number and of better quality than antioxidants from any other food product.

One of the scientific methods most used to compare the antioxidant capacity of various foods is called the ORAC method (Oxygen Radical Absorbance Capacity). It measures the ability of foods to neutralize the free radicals. Food nutritionists recommend a minimum daily intake of polyphenols equivalent to 4000 ORAC. We need this to maintain a good balance between antioxidants and free radical activity in our body.

High quality cocoa and chocolate can help us to maintain this balance more easily. The chart below shows that cocoa and chocolate – compared to other food – are naturally very rich in antioxidants.



ACTICOA™
ACTICOA™ is a revolutionary production process developed by Barry Callebaut, the world’s leading manufacturer of high-quality cocoa and chocolate products. It ensures that the naturally occurring flavanols from the cocoa bean, most of which are lost in standard chocolate production processes, are preserved.

Hans Vriens, Chief Innovation Officer at Barry Callebaut, explains: “In the conventional chocolate making process 70% of the cocoa polyphenols are lost. Through extensive research of the complete process from the cocoa bean to the finished chocolate, Barry Callebaut succeeded in developing the ACTICOA™ process in which up to 80 per cent of the flavanols found in the raw cocoa beans are preserved. Besides preserving the health promoting effects of the cocoa polyphenols, the ACTICOATM process results in an excellent chocolate taste.”

ACTICOA™ does not add any extracts or other chemical substances, and does not influence in any way the natural indulgent taste of chocolate.




The 5 health benefit areas of antioxidants

Heart health
-Is good to your heart
-Helps to maintain healthy blood circulation
-Helps to maintain healthy cholesterol level

Cognitive performance under stress and strain
-Contributes to enhance concentration
-Helps to increase your capacity and ability to memorize
-Contributes to stimulate the brain

Immune system
-Helps to strengthen the immune system in an entirely natural way
-Contribute to support the immune system, especially when one is in continuous stress and strain situations

Anti-aging
-Helps to maintain strong memory, especially when getting older
-Helps to stay active whilst aging

Beauty from inside
-Helps to keep the skin hydrated
-Contributes to reduce wrinkles

Barry-Callebaut performed more than 25 clinical studies to substantiate these claims

More information on www.acticoa.com

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For more info, images or samples, contact Sophie or Aarti on 0207 5351355 or e-mail sophie.myers@lawsondodd.co.uk