Date published: 01.09.08 - not release date

A NEW YEAR'S RESOLUTION FOR HEALTHY SKIN

After the stresses and excesses of the party season and the harsh effects of the weather, just as you may be feeling run down and tired, your skin – a reflection of how you feel – may be looking even more drained! The New Year is the perfect time for new starts and resolutions. Many of us will pledge to lose half-a-stone, join the gym or recharge our careers, but if you want a more realistic challenge, then make a new start this New Year for your skin.

International skincare experts, Sanex, are marking 2007 as the year to celebrate healthy skin by proudly supporting the Walk For Skin (May 12th-20th). Sanex understands your skin and how it works and is working with the British Skin Foundation to promote the importance of healthy skin.

The Walk For Skin is a series of sponsored walks held in various locations around the UK. Organised by the British Skin Foundation research charity, the event brings together some 5,000 members of the public, alongside well-known skin charities.

WHY SKIN?

The skin is the body’s largest organ, so you need to look after it to keep it healthy.

Your skin is also unique. It paints a picture of who you are and where you’ve come from, patterned by various marks and lines that tell a story of your life and your personality. You can tell a lot about a person from their skin, and everyone’s skin tells a different story.

That’s why all Sanex products have dermo active formulations that work with your skin’s natural processes, rather than just sitting on the surface, to help keep it healthy and working at its natural best.

The Sanex range includes Foaming Cream Baths, Shower and Handwash products to suit all skin types – normal, sensitive, dry, extra dry and combination. There’s also a full range of skin-friendly Anti-perspirant Deodorants available in both spray and roll-on formats. So, whatever your skin’s needs, celebrate a healthy skin with Sanex.

DID YOU KNOW?

*The average adult has 2 square metres (21 square feet) of skin weighing over 3Kg (7lb) and has approximately 300 million skin cells

*Your skin is alive and constantly growing from the bottom upwards

*Dead skin cells are shed from the skin’s surface. It takes between 52 to 75 days for your skin to completely renew itself

SKIN MYTH

“The more expensive a product, the better it will be for your skin”

SKIN FACT (from Nina Goad, the British Skin Foundation)

“Generally, it’s a matter of personal taste when it comes to choosing the best products for your skin. Be aware that spending lots of money does not guarantee superior results for your skin type”

NOTES TO EDITORS

*All Sanex washing and bathing products are dermatologically tested, soap free, pH balanced, and suitable for the whole family

*All Sanex deodorants are alcohol free, to help reduce the risk of irritation, and dermatologically tested

*For more info on The Walk For Skin, visit: www.britishskinfoundation.org.uk

CONTACT:

Nicky Garvey
Account Manager
Sanex Media Relations
Email: nicky@bottomlineconsultancy.co.uk
Tel: 01992 579990