Date published: 01.09.08 - not release date

Start afresh with whiter teeth when you quit!

With a kitchen full of organic food and a membership to your local gym, you’re definitely trying to put your health first. So why haven’t you shaken that pesky smoking habit?

With No Smoking Day on 14th March, now is the perfect time to give it a go. You know the downsides; it’s bad for you, it’s expensive and it does nothing for your teeth. As soon as you quit, your body starts to mend itself, and you’ll no longer be burning money. To improve the health and appearance of your smile is easiest of all. Simply use groundbreaking Enamel Care®, from the USA number one baking soda brand, Arm & Hammer® to improve the colour of your teeth the natural way.

Enamel Care® harnesses the power of baking soda to gently whiten your teeth, lifting stains to clean them away without the use of harsh abrasives. Baking soda is a natural deodoriser so will help combat nasty breath. It also contains the patented technology Liquid Calcium® that actually restores the surface enamel on your teeth, leaving them stronger and healthier in only three months. By restoring the surface enamel, Enamel Care® also evens out the surface of the teeth reducing the number of crevices where stains can collect.

Quitting will be the best move you’ve ever made, and you’ll soon be proud of your smile since Enamel Care® is the an incredibly effective product for whiter, stronger, healthier teeth.

Arm & Hammer® is the USA number one Baking Soda brand and has been trusted by millions for over 150 years. Enamel Care® is their latest groundbreaking product and has already produced acclaim across the media, being branded a ‘Super Toothpaste’, and from respected dental sources.

NEW Arm & Hammer Enamel Care® Toothpaste is available from Tesco, Sainsbury’s, ASDA, Morrison’s, Boots and Superdrug
RRP: £3.49 (75ml)

For more info, clinical trial information, fact sheets, images and product please contact:

Catherine Chapman or Chrissie Wright
Tel: 0207 637 1437
Email: catherine@pr4.com

Notes:

•Arm & Hammer® is owned by Church & Dwight, a household, industrial and personal care products company.

•Church & Dwight produce and market a number of toiletry and personal care products including TROJAN® Condoms, Arrid deodorant, Femfresh intimate hygiene, Nair hair removal, Pearl Drops Tooth Polish, First Response home pregnancy and ovulation test.

•The whole Arm & Hammer range includes Extra-Whitening, Original Coolmint, Freshmint Gel, Sensitive and Total Dental Care.