Date published: 01.09.08 - not release date

IS THIS THE ULTIMATE PROTEIN BAR?

COULD BE - EAS MYOPLEX 60 HP PACKS 60% PROTEIN

Sports nutrition company EAS has launched Myoplex 60 high protein (HP) bars for serious athletes and fitness fans seeking to boost recovery after exercise. The delicious, nutritionally balanced bar contains 60% protein, making it a perfect post-exercise snack for those seeking to increase lean muscle tissue and improve strength while not wishing to load up on carbohydrates or fat.

As athletes, nutritionists and coaches know, top quality, pure protein is essential for post-exercise recovery and improved strength. Athletes and serious exercisers require 2g of protein per kilogram of body weight to ensure they maintain lean muscle mass and avoid the destruction of existing lean muscle tissue. One Myoplex 60 HP bar provides almost 300% more protein than a portion of chicken, steak or fish. It comprises easily-digestible milk protein isolates and whey protein concentrates and is low in fat and has a moderate carbohydrate content.

Each 83g bar comprises:

·60% protein
·17% total carbs
·With just 3% impact carbs
·6.1% fat
·Total calories: 306

The bars are suitable for anyone looking for a reliable, easily accessible and tasty protein source. It is ideal for busy athletes struggling to meet their protein requirements. Don’t be fooled by the sweet pudding flavours – Chocolate Cake and Banana Pie- these are serious nutrition bars for serious athletes.

When should I eat HP60?

The HP60 bar is ideal as a post-training or workout snack as it will provide the protein your muscles need to recover and repair after exertion. Or have it between meals to keep you energised and alert and to hold back mid-morning, mid-afternoon or pre-workout hunger pangs.

How many do I need?

One bar delivers 50g of protein. So if you are a 100 kg athlete you need 200g of protein day and one HP60 bar would deliver 25% of your daily protein uptake. Like all EAS products Myoplex HP60 is a food supplement – so plan to enjoy it as part of a healthy daily diet that comprises good quality protein from meat, chicken, fish, eggs and dairy products plus plenty of fresh fruit and vegetables for essential vitamins and fibre.

Where can I buy it?

You’ll find Myoplex HP60 in good health food shops now and online at www.eas-uk.com or by calling 0870 350 3270. They cost £2.39 each or £28.68 for a box of 12.

For press samples and further information, call Katherine Selby on 020 8657 4422 or e-mail Katherine@prworkshop.co.uk

www.eas-uk.com