Date published: 01.09.08 - not release date

Mascus Announce Heavy Used Machinery Online Marketplace in Hungary and Romania

London, 27th November 2007 - Alma Media Interactive Oy (AMI) has signed licence agreement for Mascus, the European online marketplace for used equipment, heavy machinery and trucks, with media house Inform Média KFT (IM) in Hungary and Romania.

The launch of new Mascus service gives Hungarian and Romanian buyers a possibility to buy and sell used machines and trucks across Europe while using their own language. Mascus categories cover heavy machinery from used construction / plant machines, trucks, tractors, harvesters, forklifts, forest or groundscare machines. Mascus will speed up the search and make it easier to find exactly the right machine from Hungary or Romania, or some other European country. All the main product brands are to be found at the same marketplace in www.mascus.ro or in www.mascus.hu. Additionally, users have also various financing information and easy estimation of transportation cost.


Hungarian & Romanian dealers sell used machines and trucks internationally. For Hungarian and Romanian dealers Mascus offers a possibility to sell easily not only to Hungarian or Romania buyers but also sell their used equipment stock to neighbouring countries or even in whole region of Eastern Europe. Mascus is present with local service in countries like Russia, Ukraine, Croatia, Slovenia and Serbia.

"Europe is becoming more and more a single marketplace for heavy machinery. The combination of euro as a single currency and online marketplaces like Mascus will accelerate and strengthen this development. Mascus is achieving its strategy becoming first Pan-European marketplace for used machines and trucks with strong local presence", says Fredrik Larsson, Director of Mascus.

There's also a wide selection of used machines and trucks that can be presented in in 23 languages - "With one data input in their own language, Hungarian and Romanian dealers will be able to present their used machines and trucks selection in 23 languages. Hungarian dealers can also take advantage of Mascus Plus service, which allows a professional presentation of their offer on their own web pages easily in several languages - without having to have knowledge about building web pages", explains Ferenc Izsák from Mascus Hungarian office.

Inform Média KFT will be responsible for building up the position of Mascus in Hungary and in Romania. IM will be in charge of marketing, sales and customer care for local dealers of used heavy machinery and trucks. AMI will be responsible for the maintenance and technical support of the Mascus marketplace. "Mascus will be added to our wide product portfolio of various vertical portals and news portals", says Josef Kogler, MD of Inform Media KFT. Mascus will be visible on trade fairs and in trade magazines, and will be present on our car, job and news portals in both Hungary and Romania.

Contacts:

For more info, contact:

Josef Kogler, MD, +36 (209) 455511, josef.kogler@inform.hu
Fredrik Larsson, Director, +46 (70) 305 1140, fredrik.larsson@mascus.com
Ferenc Izsák, Portal Manager, +36 (20) 940 1917, ferenc.izsak@inform.hu
Lucian Luncan, Portal Manager, +40 0720 487 385, lucian.luncan@informmedia.ro


Notes for Editor:

Mascus - Is an electronic marketplace for used equipment, used machinery, used vans and trucks. Mascus makes trading in used machines and trucks quicker and more efficient by collecting in one place information about the supply and demand. All dealers, producers and end users are welcome to offer their used machines and trucks for sale via the marketplace.

Press materials and pictures:
English www.mascus.com/press.asp
Hungary www.mascus.hu/press.asp
Romania www.mascus.ro/press.asp