Date published: 01.09.08 - not release date

ORGANIC HEMP FOR Vegetarians, Vegans, Fitness Fans - and Body Builders!

Vegetarians, vegans, fitness enthusiasts and body builders all need to ensure their diet includes sufficient protein to support their lifestyles. With Nutiva Hemp Protein Powder, finding pure, organic protein couldn’t be easier. Soya and dairy free, it’s high in protein but free of net carbohydrates (those that are converted to glucose in the body and so are avoided by people following a low GI or carbohydrate diet).

Nutiva’s Hemp Protein Powder comprises:
·37 per cent protein
·43 per cent fibre
·9 per cent Omega 3, 6, and 9 essential fatty acids
·GLA (gamma linoleic acid)
·Chlorophyll, Vitamin E and Iron

Most important, is Hemp’s nutritious protein structure which is 66 per cent edistin and 33 per cent albumin making it the highest in the plant kingdom.

Raw, live and natural
Nutiva’s Hemp Protein Powder is cold-processed (under 104°F) from raw, live hemp seeds with a natural mechanical process which removes the hard shells and provides the company’s Shelled Hemp Seeds. No toxic solvents such as hexane, made from crude oil, are used in the processing as they are with some other protein products.

Why Bodybuilders Benefit from Hemp Protein Powder
Protein makes up 22 per cent of the body’s muscles. Intense bodybuilding breaks down muscle before rebuilding it bigger and stronger. But if protein intake is too low, the body will use up the existing muscle resulting in loss rather than gain. Anyone who is seriously working out needs to take in 2g per kg of bodyweight in protein every day which equates to eight tins of tuna for the average person. Just a single serving of Nutiva supplies 11g of protein with all the essential amino acids and essential fatty acids the body requires for optimum health.

Hemp Can Boost Protein Intake for Vegetarians and Vegans
With every serving of Nutiva containing 11g of protein and 50 per cent of the fibre requirement, it is a great way to ensure that vegetarians and vegans are getting all the pure protein they need.

Source of Omegas 3 & 6
Hemp also supplies the correct balance of Omega 3 and 6 fatty acids, which have many health benefits including:
·Providing the building blocks for the brain
·Ensuring mobility in the joints
·Keeping the heart healthy
·Maintaining healthy nails, skin and hair

Hemp Not Soya?
Many people, who avoid dairy or animal protein, opt for soya protein. However, this is not without its risks as, according to nutritionist Gareth Zeal: ‘There is a risk that very high consumption of soya protein may lead to an under-active thyroid. Hemp Protein Powder doesn’t carry the same risk.”

How To Have Hemp Powder
Nutiva’s Hemp Protein Powder has virtually no flavour so it can be added to smoothies, shaken into juice or sprinkled on to cereals or stirred into soups or vegetable stews.
Try this Hemp smoothie
2 heaped scoops Nutiva Hemp Protein Powder
8 oz of water
1 ripe banana, 1 handful strawberries, blueberries or peaches
a dash vanilla essence

Directions
Blend bananas, berries or peaches or other favourite fruits with the water. Add two to four scoops (15g per scoop) of Hemp Protein Powder and blend to a smooth consistency. Add a dash of vanilla essence to taste.

Where is it available?
Nutiva’s Hemp Protein Powder costs £14.99 for 16oz, which makes 15 servings. Find it at Revital, Fresh and Wild, Holland and Barrett, GNC and other good health food stores or call 0870 368 5729 or visit www.revital.com

For more info, images or samples contact:
Katherine Selby, PR Workshop on 020 8657 4422 Katherine@prworkshop.co.uk

Note to editors: Hemp Isn’t Cannabis!
The Hemp plant is considered by many people as a 21st Century Crop and is now losing its old association with the cannabis plant. Unlike cannabis, hemp only contains minute quantities of THC (delta 9 tetrahdrocannabinol), the psychoactive ingredient found in hashish and marijuana. Instead it is now becoming widely known that hemp can be used in farming rotations as a break crop which needs no herbicides or pesticides, producing organic proteins, seeds, oils, and fibre.