Date published: 01.09.08 - not release date

Pocket Gamer provides Vodafone Live! users with independent mobile games reviews

28th August 2007 - London, UK: Mobile phone gamers will be able to get independent advice on the games for sale from the Vodafone Live! mobile website from this week, with the launch of a new service offering impartial advice on the best games to buy. Vodafone’s mobile portal has become the 1st in the UK to feature reviews, scores and comments from PocketGamer.co.uk, the UK’s leading mobile games site.

Visitors can also chose to check out Pocket Gamer’s WAP site (available on mobile browsers at www.pocketgamer.co.uk/mob) and browse an entire game review before deciding whether to buy.

The review syndication is just the latest step in Pocket Gamer's bid to educate mobile consumers about the quality of mobile games. Last month they launched a print magazine guide to mobile gaming in association with T-Mobile, the second issue of which will be going into all T-Mobile stores from August 28th.

"Steel Media's MD, Chris James explained: "Our ongoing mission with Pocket Gamer has always been to celebrate the unique mobile gaming experience, help grow the market beyond the 1 in 20 mobile subscribers who are currently downloading and to provide the industry with a quality barometer ensuring that new mobile gamers have a good first experience. These syndicated reviews provide consumers with a direct indication of the quality of games at the very point of purchase and our hope is that they'll help to drive sales of titles based on merit rather than the license attached."

Pocket Gamer’s reviews will be appearing alongside the description for the majority of new mobile games appearing on the Vodafone portal for the next 12 months.

-Ends-

Notes to editors:

About Steel Media

Steel Media is a leading mobile consumer technology publisher based in the UK. Headed up by games and technology journalist and publisher Chris James, the company currently publishes mobile and handheld gaming website Pocket Gamer.co.uk and consumer friendly mobile entertainment site PocketPicks.co.uk. Steel Media also supplies mobile gaming news and content to a number of third party publishers and brands.

About PocketGamer.co.uk

PocketGamer.co.uk is the UK’s most popular destination website for mobile gaming news, previews and reviews. The site was established by Steel Media in March 2006 and in the 16 months since launch now reaches an audience of 250,000 readers with 750,000 page views per month.

www.pocketgamer.co.uk

For further info on the Pocket Gamer magazine, the Pocket Gamer website or Steel Media, contact Chris James: chris@pocketgamer.co.uk

Media Information:

For further info and visuals, contact:

Chris Bignell
XL Communications
Email: chris@xl-comms.com
Tel: 07834 020460