Date published: 01.09.08 - not release date

Kitchen specialist extends customer reach and boosts business with Amcat

Oklahoma City, US / Manchester, UK, 26th September, 2006 - Amcat a global leader in customer care and interaction solutions has won a significant contract to supply Bracken Bay Kitchens with its Contact Centre Suite solution. The bespoke kitchen specialist plans to use the technology to extend its customer contact capability and improve appointment setting for its free customer kitchen design service.

The company has eight branch offices across the UK and Scotland, with its contact centre based at Barnet, North London. The new Amcat solution will initially support 25 outbound agents extending to 45 over the coming months.

Commenting on the reasons for choosing Amcat, Christine Fleming, Director at Bracken Bay Kitchens said “We wanted a system that was easy to manage in-house, and one that was user friendly for our agents. We also needed to extend our customer reach and with Amcat’s extensive data management capabilities we will now be able to grow the company and take much greater control over our operations.” She added “Amcat’s friendly and extensive IT support was also a major factor in our choice of system”.

Bracken Bay Kitchens plan to integrate its central database of over 5 million contacts with the Amcat system. Data will be analysed in-house enabling the company to monitor the success of specific campaigns by geographic location. Successful areas will then be pinpointed via postcode and new outbound campaigns will be created to specifically target customers in those areas.

About Bracken Bay Kitchens:
Bracken Bay Kitchens is one of the fastest growing bespoke kitchen specialists in the UK, supplying quality kitchens and appliances of the very highest standards. Headquartered in Highham Ferrers, Northants the company employs 250 staff across its eight branch offices. With an emphasis on customer care, quality craftsmanship and imaginative design the company strives to deliver a “dream kitchen” to its customers within a specified time. The company offers a Free Design Service, and qualified fitters install all of its kitchens.
www.brackenbaykitchens.co.uk or call 0870 6001146.

About Amcat:
Amcat™ is a leading provider of contact centre solutions that helps employees delight customers. With Amcat’s IP-based contact centre platform, organisations can guarantee that each customer contact is an intelligent, productive contact, increasing employee morale and customer satisfaction. The Amcat customer contact platform ensures that companies align their entire organisation around customer care, providing better service at lower cost. As a result, companies profit from better customer acquisition and retention metrics, and ultimately, more revenue and profit. Today, Amcat is helping over 2,000 companies delight their customers while improving efficiency, increasing productivity and enhancing professionalism - creating prosperous companies through better customer service. For more info visit www.amcat.co.uk or call 0161 772 7100.

Press Contact: Jane Moores, TTA Communications LTD. Tel: 00 44 (0) 845 658 0120. e-mail: jmoores@ttauk.com

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