Date published: 01.09.08 - not release date

Know Your Cricket? Put Your Money – or Your Pikles – Where Your Mouth is at Pikum.com

Bet on England to Win the Series or Kent to Win the Twenty20 Cup

09 June 2008 – Can England wrap up the next series with a victory? Can Kent retain the honours in the Twenty20 Cup? Pikum! the online social betting game, invites cricket fans to get behind their favourite teams today as cricket is added to the ever-growing list of sports at Pikum.com.

Join other cricket fans in predicting different outcomes in upcoming matches and you could win cash or Pikles, the in-house bragging currency. The advantage of Pikum! over traditional betting sites is that even if a player doesn’t predict what will happen exactly, the prize pool goes to the player with the closest predictions – not to the house. And you can guarantee that you cash in by creating a game – or Pikum – yourself and claiming a percentage of the pot.

To win the prize pool, all you have to do is be the closest at predicting outcomes such as:

•Which team will win the match or will it end in a draw?
•How many wickets will fall in total during the match?
•How many catches will be taken in total during the match?

Sean Glass, founder and MD of Pikum!, says, “You may think that you can correctly predict the result of a cricket match but can you predict other elements in the game, such as the total wickets that will fall? The great thing about Pikum is that the player with the closest predictions wins and not the house.”

You can also play Pikums involving other sports, including football, tennis, rugby, Formula One, boxing, and mixed martial arts. Pikum! continues to add events in the entertainment, sports, and current events categories weekly.

Pikum! launched in beta on 6 May and can be played at www.Pikum.com.

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Notes to editors:

Need more information?

If you are a journalist and want more information on Pikum!, contact Kate Hartley or Malini Majithia on 020 7386 4863 or e-mail pikum@carrotcomms.co.uk.

About Pikum!

Pikum! is a new kind of betting game created and played by users online at Pikum.com. The games can be played for fun or money (money betting services are offered through Pikum! Worldwide Limited, which holds a full eGambling license from the Alderney Gambling Control Commission).

The company has attracted top quality financial support and is backed by Virgin USA and First Round Capital. The company’s founders, Sean Glass, Logan Lindsell, and Johannes Larcher are serial entrepreneurs and have assembled an experienced international management team with experience from companies such as Yahoo!, Overture and Higher One.