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Date published: 01.09.08 - not release date
The Crocodile rebrands to reflect integrated marketing proposition
The Crocodile's new logo
New look and feel communicates The Crocodile’s intelligent integrated approach and strengthens the agency’s go-to-market strategy
Integrated marketing agency The Crocodile has announced the creation of a new brand designed to better reflect the evolution of its integrated proposition and further increase the company’s competitiveness. The bold new look and feel communicates The Crocodile’s distinctive brand values of confidence, accountability, creativity and intelligence in a friendly and straightforward style. The brand refresh includes new logo and corporate messaging, and a full website redesign.
“A core element of the rebrand is the newly defined brand promise of intelligent integrated marketing,” explains Adam Wooff, founding partner and MD of The Crocodile. “As a truly integrated agency with expertise across the marketing disciplines we recommend solutions that will really work rather than just the services we can sell. Intelligent integrated marketing is all about being strategically impartial, commercially astute and collaborating with our clients to identify how marketing ties directly into their business objectives and then how it helps achieve those objectives.”
The launch of the new brand marks the beginning of an aggressive period of growth and business development for The Crocodile. The agency aims to develop a higher profile position in both the B2B and B2C markets based around its headline proposition of intelligent integrated marketing.
The Crocodile offers expertise in strategic consultancy, direct marketing, branding, digital, advertising and public relations. The account management teams draw on significant experience of B2B and B2C marketing, from both client side and agency side. The company’s client roster includes BP, Chevrolet, Syscap, Zipcar, EMC, Nectar Business, 3, SolidWorks, ADA and the FT.
Ends.
About The Crocodile:
The Crocodile is a full service integrated marketing agency. Our approach is based on strategic thinking and the intelligent integration of first class marketing services. We understand how – and when – to combine the different elements of the marketing mix, and our expertise in branding, digital, direct marketing, design, advertising and PR means we know exactly what it takes to maximise impact and drive response.
The Crocodile works with both B2B and B2C clients across a wide range of markets, including IT and technology, finance, business and retail services, food and drink, telecoms, engineering and automotive. Established in 1990, the company is based in Hoxton Square, Central London, has 30 full-time staff and is independently owned and operated. For more info visit: www.thecroc.com
For further info please contact:
Robyn Pierce
The Crocodile
The Lux Building
2-4 Hoxton Square
London
N1 6NU
Email: robyn.pierce@thecroc.com
Tel: 020 7749 4400
www.thecroc.com
