Date published: 01.09.08 - not release date

Why should naughty have all the fun…

Why should naughty have all the fun…

Fed up with fad diets that only leave you tied and craving for ‘naughty’ food? Want to fit into that gorgeous new outfit and zing at all the summer parties? Then thank goodness for zipp®, which not only offers weight management benefits but also tastes great and is only 35 calories per bottle!

zipp® is a fusion of natural juices with optimum levels of anti-oxidants, essential vitamins & minerals and a unique combination of herbal extracts. Delicious on the palette it is a healthy alternative to sugar-rich soft drinks and juices.

The zipp® range consists of two varieties: zipp® Slenderize and zipp® Vitalize:

•zipp® Slenderize is the 1st soft drink in the UK to offer weight management benefits with scientific proof. It makes healthy weight loss simple with exclusive rights to Zotrim®, the UK’s leading natural weight loss aid with clinical research to prove weight loss efficiency.

•zipp® Vitalize is more than just refreshing great taste with 75% RDA of essential vitamins and minerals to support against daily stresses.

Research by INFUZIONS, Ltd – the company behind zipp® - has identified five priority health issues amongst people today – cancer, heart health, energy and performance, weight management and immune strength. Working with top nutraceutical experts and dieticians to produce zipp® drinks, INFUZIONS Ltd. has addressed all of these specific health issues in its new range.

zipp® Slenderize is available in two flavours: Orange Mango and Apple Elderflower, while zipp® Vitalize comes in Peach Passionfruit and Raspberry Blueberry. RRP is £1.29 to £1.39 per 500ml bottle.

For further info log onto www.zipp-me.co.uk

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Notes to Editors:

-zipp® was created by Jacob Bruun-Jensen, former Director of Corporate Strategy at PepsiCo, and Richard Abbott former Director of Sales at InBev UK. Spurred on by the immense success of new health drinks in the USA, they set out to pioneer natural functional fruit drinks that are right for UK consumers trying to maintain a healthy lifestyle.

-INFUZIONS, Ltd. MD, Jacob Bruun-Jensen comments: “The sophistication of the adult drinks market is leading to consumers becoming more experimental in their shopping choices. This raft of innovation responds to this consumer need and answers key health issues that are facing modern consumers. We created zipp® for people who regularly buy cold, soft drinks and are concerned about their health. These consumers switch between water, fruit-based and diet fizzy drinks as they want healthy options that allow them to watch calories but not at the expense of good taste.”

For further info or samples please contact Gemma Oakes or Rebecca Hawley at Mercieca PR on Tel: 020 7485 0100 or Email: gemma@mercieca.co.uk or rebecca@mercieca.co.uk