Date published: 01.09.08 - not release date

WDM Netherlands chooses smartANALYZER

Bristol, UK, 8 March 2007 - smartFOCUS, an international vendor of enterprise marketing software, has announced Netherlands-based consumer data and database management company WDM (formerly Wegener DM) as a new partner and customer for the smartFOCUS suite of marketing analytics software.

smartANALYZER, smartFOCUS’s flagship marketing analytics product, is being used by WDM and its customers, including Nederlandse Hartstichting, to segment data and create reports from databases managed by WDM. WDM decided on a full roll-out of smartANALYZER following an initial six-month trial period.

The most significant market for WDM is the charity sector. WDM required a cost-effective and intuitive tool that would help its customers run complex queries and reports on the WDM databases quickly and easily. Thanks to smartANALYZER, WDM’s clients can now easily run queries in-house without support, which shortens the time to market for campaigns.

Bo Van der Puil, director of sales and operations at WDM, said: “Using smartFOCUS makes WDM more efficient. Queries that previously took six hours to run can now be performed in a fraction of the time using smartANALYZER. The ease of use also means that queries that had to be run by senior database managers can now be performed by junior members of the team. This frees up time for staff to focus on other important tasks and makes a great improvement to the services we provide to our customers and to our ability to react to market developments.”

Curt Bloom, MD, international, smartFOCUS, said: “Companies like WDM that have customers who require cost-effective and flexible services can benefit greatly from their marketer’s adoption of smartANALYZER. WDM is now providing our sophisticated and highly valuable marketing data analysis tool, which will help its customers to fully understand and increase the success of marketing campaigns, without the usual associated costs.”

smartANALYZER is a powerful, fast and easy to use analysis and visualisation application. It is designed to enable marketers to analyse high volumes of customer, product and transactional data. It helps to create a single view of the customer and perform marketing data analysis tasks including segmentation, profiling, and campaign performance management.

WDM will be holding a customer event on the 7th March involving a presentation of the smartANALYZER application to 70 of its customers.

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About WDM Nederland BV

WDM is the leading direct marketing service provider in the Netherlands and Belgium and offers a great source of consumer information, high quality prospect databases, intelligent prospect and customer analysis and targeted database management solutions. By using the services, WDM’s customers can find, acquire, grow and keep customers. For more info visit: www.wdm.nl

About smartFOCUS

smartFOCUS provides software and services that enables companies to manage and coordinate marketing across multiple channels, including e-mail, telemarketing, direct mail and display advertising. The company provides a complete portfolio of data integration, analysis, modeling, campaign planning and management, with integrated budgeting and finance solutions. The result is ‘Intelligent Marketing’, driven by a single view of the customer’s activities across all channels. Marketers can target their communications more accurately, cutting wastage, increasing conversion rates and achieving a better understanding of the customer base.

Users of smartFOCUS’ enterprise marketing management software include AAA, ABN AMRO, Carrefour, EMI, Fig Leaves, Harrods, Hilton International, News International, NSPCC and T-Mobile.

smartFOCUS is headquartered in Bristol, UK, with offices in the USA and continental Europe.

For further info please contact:

Elissa Fry
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1646 / 07799146803
Email: efry@prompt-communications.com

Claire Thatcher, Marketing Manager, smartFOCUS
Tel: +44 (0)117 943 5800
Email: cthatcher@smartfocus.com