Date published: 01.09.08 - not release date

FLY ON THE WINGS OF GLAMOUR

Lavazza, Italy's favourite coffee and cool brand has just launched its annual fashion calendar - a copy of which usually goes to a closed list of people around Europe. This year, for the 1st time ever in the UK, we have a limited number of calendars available for the 1st 50 people to e-mail: thelavazza2006list@lavazza-coffee.co.uk.

In terms of a bigger feature idea, you may like to look at the history of first class travel (we have research), look at the use of calendars by Italian companies like Lavazza and Pirelli (calendar shortly to be launched) or look at the changing styles of fashion depicted in the Lavazza calendars over the years.

If you would like to see the glamourous images, we can e-mail them to you. Please contact Emma Dag - 020 7 535 1355 emma.dag@lawsondodd.co.uk.


FLY ON THE WINGS OF GLAMOUR

Lavazza, Italy's favourite coffee, has unveiled the 14th edition of its annual calendar this year photographed by acclaimed fashion photographer Ellen Von Unwerth.

Mirroring the ‘First Class Espresso Experience’ that Lavazza delivers, Ellen has used her images to convey the luxury and exclusivity of travelling “First Class”.

Evoking the atmosphere of a fantastic, yet exclusive journey the 2006 Lavazza calendar uses humour and irony to recall the glamorous times of the 1950s when luxurious first class air travel was in its heyday. The images depict the same sense of luxury, quality and exclusive service that is found in the star of the Lavazza calendar, espresso coffee.

Ellen Von Unwerth, the German photographer famous for her photography of women in the world’s leading fashion magazines, has given the calendar the style and mood of a fashion editorial spread. She has concentrated on female sexuality in the images which takes the viewer on a fantastic journey through eight photos featuring beautiful, sensual, hostesses showcasing Lavazza coffee in a variety of situations – from playful to seductive.

Only a limited number of copies of the Lavazza calendar are produced annually and go to those in the know across Europe. However, Lavazza UK has fifty spaces spare this year on its ‘Lavazza list’ for the 1st people to e-mail: thelavazza2006list@lavazza-coffee.co.uk. The calendars will be dispatched by 10 January 2006.


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