Date published: 01.09.08 - not release date

FOOD INTOLERANCE PRODUCTS LAUNCHED

As next week's Food Allergy and Intolerance Week* highlights the plight of millions who suffer from food allergies and intolerances to wheat, dairy and eggs, two new and natural products based on enzyme formulations are available in the UK.

For Gluten Intolerance

Around one in two hundred people suffer from gluten sensitivity when a reaction occurs as the gluten comes into contact with the lining of the small bowel. In mild cases, this causes discomfort and can lead to bowel problems such as IBS, diarrhoea and bloating. Immunecare Glutenase Plus can ease this level of gluten sensitivity by breaking down gluten into more easily digested gliadin and glutenin and then into amino acids.

How Does Immunecare Glutenase Plus Work?

·Immunecare Glutenase Plus contains enzymes with DPP-IV (Dipeptidyl peptidase) activity
·DPP-IV is naturally found in the intestinal tract lining.
·One of its primary functions is breaking down gluten thus it can encourage digestion of gluten and render it non-irritant.
·The DPP-IV enzyme activity assists digestion of proline-containing peptides found primarily in wheat, which are generally resistant to being completely broken down by people who are gluten sensitive.
·Take one tablet before meals containing gluten.

For Lactose and Dairy Intolerance

Lactose and dairy intolerance is a painful and socially difficult condition suffered by between 6 and 10 million people in the UK with symptoms including nausea, stomach cramps, bloating, gas and diarrhoea. It occurs when there's a shortage of the enzyme lactase produced by the cells lining the small intestine. Lactase breaks milk sugar into two simpler forms of sugar called glucose and galactose. These are then absorbed into the bloodstream. If there's insufficient lactase in the body, about 30 minutes to 2 hours after eating dairy people suffer one or more of the distressing symptoms.

How does Immunecare Lactase Work?

·It introduces specific lactase and protease enzymes in a form the body recognises
·These then help break down the milk sugar and proteins that cause the problem
·It helps redress the lactase level in the gut.
·Take one capsule before each meal containing Lactose or dairy proteins

* About Food Allergy & Intolerance Week

This initiative runs from January 22-26, 2007. It is organised by the charity Allergy UK.

See www.allergyuk.org for more details.

Find Immunecare Glutenase Plus and Immunecare Lactase online at www.gutdoctor.co.uk or call 0870 774 7008 for more advice and to buy over the phone. 90 capsules cost £19.99.

For more info, images, samples and further advice, contact:

Katherine Selby, PR Workshop, 0208 657 4422, Katherine@prworkshop.co.uk