Date published: 01.09.08 - not release date

SPRING INTO ACTION!

AWAKEN YOUR HOME WITH SPRING CLEAN FRESHNESS

According to trends data, consumers increasingly wish to ‘import’ the enjoyable experience they have in the outside world - in cinemas, restaurants, bars, spas and even galleries - into their homes. The new trend for ‘hometainment’ is being driven by society’s desire for safety, comfort, intimacy, zero stress and personal control. That’s why a trends, futures and ideas magazine states: “The home has become the hub and focus of where and how we now entertain.”

So how can we make our homes inviting and welcoming for guests as we move into spring? Individuality and a personal touch are key as we increasingly use colours and styles in our homes that owe their origin to fashions in personal clothing.

Spring is a season of new beginnings and the catwalk is using surprising neutrals with innovative splashes of corals, yellows and purples against all variations of fresh greens to create a spring in bloom. Flowers are a key trend on everything.

Finishing touches are key to personalising a home and introducing the powerful element of fragrance is an effortless way to create a new feel and capture the energy of spring.

The new Ambi Pur Spring Collection offers real spring clean freshness with its innovative electrical plug-in 3volution. The new revolutionary design is the 1st to offer a complete fragrance experience in three alternating steps with its 3in1 Odour Neutralizer. Firstly, 3volution neutralises the odours in your home before releasing a fresh fragrance that provides a clean and sparkling aroma. Finally, you'll enjoy the revitalising scent of spring that will delight your senses.

The three complementary fragrances are released in a continuous cycle, one after the other, every 45 minutes so you always notice them and can enjoy the scents again and again and again.

Incorporating a choice of two bright and invigorating fragrance collections, the green and sparkling Spring Gardens and the fresh and floral pink Spring Flowers, you can not only reflect the essence of spring but also fit in with all the key home design trends for next season.

Why not awaken your whole home with the additional complementary spring fragrances of Fresh Gardens and Blossoming Flowers. You can enjoy the scent of spring further by adding the visual appeal of the complementary and stylish Blossoming Flowers Scented Candle.

And don’t forget the smallest room! You can also bring spring freshness into a cloakroom or bathroom as both sparkling fragrances are available in the Ambi Pur Liquifresh perfume rim block for a complete home fragrance experience.

SPRING GARDENS

Embrace the energetic and colourful morning glow of spring with Spring Gardens, a green and sparkling fragrance to awaken your home. Inspired by the crisp brightness of the new season, Spring Gardens has woody undertones, middle notes of lily of the valley and rose, with refreshing top notes of tangerine and lemon.

SPRING FLOWERS

Capturing those delicate and romantic spring mornings Spring Flowers is a fresh and floral fragrance, which combines the soft scent of a spring bouquet with the coolness of a citrus cocktail. Inspired by seasonal flowers such as rose, jasmine, geranium and magnolia, Spring Flowers has undertones of vanilla and musk with citrus top notes of grapefruit, lemon and lime.

NOTES TO EDITORS:

•Ambi Pur Spring Collection 3volution 3in1 Odour Neutralizer Plug-ins provide continuous fragrance for 90 days (if used on a minimum setting for 12 hours per day) and have an odour neutralizer. Primary unit: £6.99 (RRSP). Perfume Refill: £4.49 (RRSP)

•Ambi Pur Spring Collection Scented Candle provides continuous fragrance for 25 to 35 hours. Blossoming Flowers is a pale pink wax set in frosted glass, £2.99 (RRSP)

•Ambi Pur Spring Collection pure perfume plug-ins provide continuous fragrance for 75 days (if used on setting 2 for 12 hours per day). Primary unit: £5.49 (RRSP). Perfume Refill: £3.89 (RRSP)

•Ambi Pur Spring Collection Liquifresh lasts up to 5 weeks. Primary unit: £1.49 (RRSP). Triple refill pack: £2.99 (RRSP)

•All of Ambi Pur products use real perfume essence for a superior fragrance

•Available from all good supermarkets and independent retailers

CONTACT:

Jemma Lawton
The Bottom Line Consultancy Ltd
Tel: 01992 579990
Email: jemma@bottomlineconsultancy.co.uk