Date published: 01.09.08 - not release date

HYBRIS RANKED IN PIM SOLUTIONS IN EUROPEAN MARKET

…Study on PIM vendor landscape in Europe puts hybris
in fourth place based on revenue and market share…

Munich – 19 April 2007: hybris, a leading product information management (PIM) and ecommerce vendor, today announced that it has been named by Gartner in a recent report as the PIM vendor with the largest market share in the European market. The Gartner report, "Market Share and Forecast: PIM Software, Worldwide, 2004-2010"1, lists hybris in fourth place in European market share and fifteenth in worldwide market share based on revenues, after close competitors.

Munich-headquartered hybris has shown its leadership amongst the specialist PIM providers in Europe, and impressively demonstrated its software competence in the provision of product information for use in various parts of the enterprise and to support different sales channels and business processes.

Founded in Munich in 1997, hybris was able to successfully hold its own in the difficult economic climate of the early 2000’s by providing market leading technology and solutions. With a market share of five percent, and customers from various industries such as ICT, consumer goods, manufacturing, pharmaceuticals and chemistry – including companies like Blaupunkt, chemfidence, DaimlerChrysler, Demag, Kistler and XXXLutz – hybris is now a leading PIM market player.

"We are very pleased that this report has confirmed our market leading position.” said Ariel Lüdi, Chief Executive Officer of hybris. “We believe the key trends presented in the Gartner report confirm our own business strategy and market view. By offering a wide range of market leading PIM and ecommerce solutions we will continue to build our position and strength in the market."

hybris’ software solutions facilitate the central and media-neutral administration of product data. Consequently, they create a “source of truth” for product information in the company. This information is then utilised in turn for hybris applications in ecommerce, e-procurement, catalogues and database publishing.

About hybris

hybris supplies standard software solutions for the media-independent management of product information and its distribution over both online and print channels.

Manufacturers, vendors, marketplace operators and purchasing companies consolidate and manage their entire product information in every language on one platform, in the process creating a “single source of truth”. Enterprises are able to supply online and print channels with information from this central hub. Integrated solutions for catalogue management, ecommerce, e-procurement and database publishing provide you with personalized and channel-specific data recycling throughout all electronic procurement and sales channels. This also means that print catalogues can be published without media fragmentation.

The hybris solution’s integrative approach to managing and recycling product information leads to a reduction in process costs, clearing the path for companies to add new sales and procurement markets at low cost. The return on investment with hybris is very fast. As hybris has selected to use standards-based and future-proof basic technologies in its solutions, investments are secure over the long term.

Established in 1997, the company is based in Munich and it has offices in the UK and Switzerland. hybris has over 1,000 customers and was recently awarded the European Retail Solutions Award for Best Use of ecommerce in a Retail Environment and European Retail Technology Solution of the Year 2006.

For further info please contact:

Michele Bayliss
Ascendant Communications
Tel: 01273 475672
Mobile: 0777 937 2106
Email: mbayliss@ascendcomms.net

1. Gartner, Inc., "Market Share and Forecast: PIM Software, Worldwide, 2004-2010", by Chad Eschinger and Andrew White, September 25, 2006.