Date published: 01.09.08 - not release date

EYE Love You - Check out your lover's eye colour to see if you're a match made in heaven!

With the scent of love in the air as we approach Valentine’s Day the Eyecare Trust can reveal that finding your perfect match could be as simple as looking into a potential suitor’s eyes!

Eye colour is one of the major subconscious rules of attraction. Generally speaking we choose partners with a similar eye colour to ourselves or people who’s eyes are akin to those of our opposite sex parent ie: your mother if you’re a man or your father if you’re a woman.

So, if you want to get a head start attracting the object of your affections check out the colour of their eyes to see if you are a match made in heaven.

If not, all is not lost! You can always fake it with a pair of coloured contact lenses.

Iain Anderson Chairman of the Eyecare Trust explains: “Colour tinted lenses can enhance or change the colour of your eye without affecting the your vision. Even if you don’t need your vision correcting you can still take advantage of these coloured lenses as they are available in non-prescription formats.”

Iain continues: “However, always ensure you have any contact lenses professionally fitted by a qualified optician and be sure to follow the prescribed aftercare programme.”

A survey* commissioned by the Eyecare Trust found that men and women agreed that blue is the most attractive eye colour in a potential partner – thirty five per cent of respondents said it was their favourite colour.

Whilst sixty five per cent more women than men chose brown as the eye colour they found most attractive and twice as many men than women said they had a preference for green eyes.

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For further info please contact:

Rachel Robson in the Eyecare Trust press office on 01225 423394 or e-mail: rachel@knowles-cadbury-brown.co.uk

Notes to Editors:

1. The Eyecare Trust is a registered charity that exists to raise awareness of all aspects of ocular health and the importance of regular eye care. Log on to www.eyecaretrust.org.uk for more information

2. *MORI surveyed 2,037 adults aged 15+ for the Eyecare Trust’s ‘Eyecare and Fashion’ survey.