Date published: 01.09.08 - not release date

TalentScotland wins Top Award for E-Zine

TalentScotland has won the prestigious Communicators in Business Award in the category of best E-Zine for its Financial Services e-zine. The Communicators in Business Awards recognise excellence in the way organisations communicate with their stakeholders and others.

Talentscotland.com is a Scottish Enterprise initiative managed by Scottish Development International aimed at attracting highly skilled professionals to choose Scotland as a location to live and work. Talent Scotland provides information and job listings in life science, electronic technology, financial services and energy.

The newsletter, which is produced by the Edinburgh office of Engage Group, is now circulating in almost 150 countries and has a ‘click through rate’ of readers going on to the main TalentScotland website of 34% against an industry standard of 20%.

Judges commented that this publication is doing a good job. The content is jargon free and clearly worded and is a good example of how an e-mail newsletter should be sent out and written.

Hazel Sinclair, Project Manager of TalentScotland.com said; “The remarkable growth of the financial services sector in Scotland is generating a great deal of interest worldwide and the e-zine is helping to bridge the information gap between people just being curious and deciding to get involved.

“Last year there were over 8,000 new registrations to TalentScotland by individuals with key skills who wish to work in Scotland. And a recent survey highlighted that 80% of recipients said that the information from Talentscotland improved their views of Scotland, 73% reported an improved perception of Scotland as a career choice and 66% have already applied for jobs in Scotland.”

Notes to editors:

About Scottish Development International

Scottish Development International works to attract inward investment and knowledge to Scotland in order to help the economy grow. SDI also works to help Scottish companies do more business overseas and to promote Scotland as a good place to live, work and do business. It is jointly operated by the Scottish Government and Scottish Enterprise. Its work is guided by the Scottish Government’s strategy for economic development in Scotland.

PR contact:

Laura Sorley
TalentScotland
Scottish Development International
150 Broomielaw
Atlantic Quay
Glasgow
G2 8LU
Tel: 0141 228 2828