Date published: 01.09.08 - not release date

Skin Care Company Launches Organic Rhassoul Clay

Organic skin care company Raw Gaia announces the launch of organic rhassoul clay, a natural beautifier that has been used by women for 100's of years.

Sourced from the Atlas Mountains in Morocco, rhassoul is a light brown clay with wonderful exfoliating, cleansing and detoxifying properties. It has a remarkable ability to draw out excess oils and impurities from deep within the skin thanks to its high levels of ion exchange.

Joint MD Lisa Lennon comments, “Rhassoul clay is highly nourishing for the skin, due to its high mineral content and unique composition of silica, magnesium, potassium and calcium. It also has anti-inflammatory, analgesic, anti-microbial and antiseptic qualities, so it makes an excellent skin cleanser. It is so effective and gentle that it is recommended for people troubled by eczema, psoriasis, acne and rosacea.”

Studies have shown that rhassoul helps to:
• improve skin texture
• reduce dryness and flakiness
• improve skin elasticity and firmness, and
• remove dead skin layers, thus leaving the skin nice and smooth.

Rhassoul clay is also incredibly versatile. Besides using it as a face mask, rhassoul can be used as soap, skin conditioner, shampoo and body mask. It washes like soap and leaves a unique, sweet scent on the skin.

Joint MD Hector Bolanos concludes, “we are delighted to add the ‘king of clays’ to our range of living skin care products. Rhassoul is very much in line with our ethos because it is 100% pure, sun-dried and organic. Once you’ve used it, you can see why rhassoul clay is used by prestigious spas and loved by people from all over the world.”

Organic rhassoul clay retails at £7.50 (70g) and is available from Raw Gaia at www.rawgaia.com, on 01273 311 476 and through selected retailers in the UK and around the world.

Further information about this product can be found at: http://www.rawgaia.com/organic-skin-care/face-packs/sun-drie...

Notes for editors:

Raw Gaia is the world’s first range of living, organic skin care products. These are hand-made using only organic, vegan, cruelty-free and unheated ingredients, free of any chemicals, through a low temperature process. This offers two advantages over traditional high-temperature methods: it ensures that all the natural nutrients beneficial to skin are retained and avoids the creation of toxic compounds.

For information about Raw Gaia please visit http://www.rawgaia.com. Company information, product details and previous releases can be found at Raw Gaia’s press centre at http://www.rawgaia.com/press-centre.asp

For additional details, to arrange an interview or to obtain high resolution images, contact Hector Bolanos or Laura Knight, via the details below:

Raw Gaia
Brighton, UK
Tel: 01273 311 476
Email: press@rawgaia.com
Website: http://www.rawgaia.com