Date published: 01.09.08 - not release date

LanguageFlow Ltd launches the REVFLOW/EBROCHURE product combination to help International companies manage their Carbon Footprint

FOR IMMEDIATE RELEASE

London, Thursday June 7th 2007 – LanguageFlow Ltd, a UK based Marketing Communications Localisation Specialist has developed and launched ‘REVFLOW’ an all new software toolset to make the update of multilingual marketing materials a simple and cost effective process. But that’s not all, they’ve also introduced a highly cost effective digital publications service using ‘FLEXIPAGE’ technology to help companies reduce their international carbon footprint.

Paul Hutchings, MD explains that using ‘REVFLOW’ has saved clients up to 30% against their current marketing communications localisation costs. “Our AutoDTP (Desktop Publishing) import/export tools allow marketers to make fast and accurate updates to their marketing materials without the need for DTP software or Adobe Acrobat. Combine that with the ‘Flexipage’ digital brochure and delivery to your core market via e-mail and the web and you’ve got a winning combination.”

Paul continued “Page turning Digital Catalogues aren’t new. They’ve been around for a while, and they won’t completely replace print, but when integrated with the REVFLOW system they give international clients a standout marketing tool to give their international marketing differential and measurement.”

LanguageFlow have found that when used as part of international marketing tactics, the Flexipage e-catalogues allow marketers to get to market fast by pre-releasing marketing communications on their website and communicating to their in-house e-mail lists. This allows marketers to perform effective multivariate testing, and then release an optimised version within a matter of days, following it up with smaller targeted print runs. The reduction of printed material and postage/shipping can only help companies to show a reduced carbon footprint.

Paul stated “The REVFLOW system combined with Flexipage helps marketers to make the multivariate testing of their marketing communications a cost effective reality, marketers can really make required changes across a whole series of markets in no time at all, and ensure that everything is typeset perfectly and cost audited. If a quality e-mail marketing platform is used to distribute the virtual catalogues, companies can quickly see uptake of their offer, and calculate ROI.”

One of the challenges with the localisation of marketing materials is the number of amends that typically have to take place once foreign copy has been inserted into a design document. This often involves hours of marking up an Adobe Acrobat file, or even worse, sending faxes or emails from client to agency. The margin for error is huge, and this can result in delayed launches and frustration at the country and agency level. REVFLOW removes the problem by serving a simple word file of the content to the marketer with all of the changes to the document clearly marked up. A PDF file accompanies the word file to ensure that the marketer can see everything in context to the design of the piece.

View the LanguageFlow eBrcohure at http://www.languageflow.com/ebrochure.html

LanguageFlow have released a Whitepaper to help senior marketers with their localisation requirements which can be downloaded at http://www.languageflow.com/whitepaper.html

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Established in 1993, and based near Bishopsgate in London, LanguageFlow is a Private UK company that has developed an internet based project management system allowing clients from all over the world to login and successfully carry out the tasks required to create multilingual marketing communications. LanguageFlow has developed three core products, LanguageFlow®, REVFLOW®, and Workflow.

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For full information:

Lesley Cameron
LanguageFlow Ltd
0207 247 2772
Lesley@languageflow.com

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Star Digital Marketing Services Ltd
http://www.star-digital.co.uk
0845 123 3982
press@star-digital.co.uk

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