Date published: 01.09.08 - not release date

TEENAGERS SPRING INTO SUMMER WITH POWERIZERS

With the summer holidays finally underway, adrenalin-seeking teenagers are turning to PoweriZers as the summer craze of 2007.

Inspired by kangaroos, PoweriZers are spring-loaded stilts which allow both teenagers and adults alike to jump up to six feet in the air or run at speeds of up to 20mph.

And despite the poor weather, sales of the eye-catching gadgets have soared during the school holidays – with teenagers’ and young adults’ models flying off the shelves the quickest.

Aron Topperman, from PoweriZer said: “PoweriZers had been selling reasonably well all year, since 100's were shown on the latest worldwide TV ad campaign for Zurich.

“But as the summer kicks in – even despite the poor weather – demand for the smaller, teenager-sized products has soared, and is already well on its way to becoming the summer craze of 2007, rivalling skateboards or heelies when it comes to sheer showmanship and agility.”

Dubbed the ‘super muscle’, PoweriZers are made from super strength aluminium and carbon fibre. They give the user an amazing ability to harness gravitational energy to perform almost superhuman feats of agility.

And with more than 25,000 adults and children already springing into action across the country, the craze is growing by the day. One teenage fan has even founded his own website, poweriserpages.com, creating an evolving community of PoweriZer users from across the UK.

Meanwhile, parents have been impressed by the product’s health benefits. Easy to learn how to use, PoweriZers burn as many calories as running, without the high impact of jogging.

Aron added: “PoweriZers have long been available online at sites such as Play.com, Toysrus and Littlewoods.com, but our deal with Cycles UK, which has a concession in Harrods and Fenwick, has helped bring PoweriZers to even more people.

“Because they are so eye-catching, demand has really snowballed as more and more people are seen out and about using them.”

For more info, go to the Powerizers website


Issued on behalf of PoweriZer UK Distributors ELRON ENTERPRISES LTD by Beattie Communications.
For more info or images, contact Chris Marritt on 0161 932 1023 or by e-mail: chris.marritt@beattiegroup.com