Date published: 01.09.08 - not release date

Departure Selects Alterian for Analytically Led Email Marketing

Advertising Agencies Continue to Derive Value from Dynamic Messenger

Bristol, UK – (June 24 2008) – Alterian (LSE:ALN), a leading international integrated marketing platform provider, today announced that Departure, a new-breed advertising agency, is using Alterian’s Dynamic Messenger e-mail solution to provide an end-to-end e-mail platform for its clients. By offering Alterian’s Dynamic Messenger, Departure is meeting its clients’ needs through advanced functionality, scalability and analytics and taking e-mail and digital marketing into a new realm with online media campaigns for its clients.

Departure was created to address the shift in the industry toward greater integration of digital marketing. The agency is dedicated to helping clients embrace emerging technologies and progressive marketing concepts, tailored to the demands of their respective industries. Departure turned to Alterian’s Dynamic Messenger e-mail solution to support clients’ changing needs through the application’s flexible template, analytics driven message creation, advanced reporting capabilities and knowledgeable support team. Alterian’s deliverability expertise and benefits of the Alterian Marketing Services Platform – an integrated marketing platform which, in addition to Dynamic Messenger, incorporates Analytics, Modeling, Business Reporting, Marketing Operations and Campaign Management, played a significant role in its selection of Dynamic Messenger.

“Departure’s goal is stay one-step ahead of the industry’s evolution toward digital marketing. As such, we needed an e-mail platform that would grow with our clients into the future.” said Departure Principal and Director of Account Management, Emily Rex. “We found that Alterian is truly at the forefront of marketing technology. JupiterResearch recently ranked Alterian as a leader in providing customers with overall business value, and we couldn’t agree more. Through analytically led, personalised campaigns, our clients will send communications that their target customers want to read, ultimately receiving higher conversion rates and greater ROI. We are thrilled with the service Alterian provides in the e-mail space, and we are eager to leverage Alterian’s integrated marketing platform in other spaces to provide additional offerings in the future.”

“Alterian continues to build momentum with interactive and digital agencies due to our forward-thinking vision and progressive product roadmap,” said David Eldridge, Chief Executive Officer, Alterian. “Alterian’s partnership with Departure, a progressive agency on the cutting edge of new media, further illustrates the value we provide to our partners by offering analytics-based insight and advanced functionality to conceptualise and execute e-mail campaigns. We look forward to developing our work with Departure in the future and continuing our expansion into the agency space.”

About Alterian

Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform that combines digital, database, and operational marketing applications on a shared data infrastructure. The Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain actionable insight and use this to execute an integrated marketing strategy across online and offline channels.

Alterian software is delivered through a global community of over 80 business partners, including marketing services providers, agencies and systems integrators, such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, infoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide. Each partner adds their own domain and services expertise to help market leaders like Princess Cruises, General Motors, HSBC, Dell, Amnesty International and Vodafone integrate their marketing processes and drive competitive advantage. For more info about Alterian, our Partner network or the Alterian Marketing Services Platform please visit, www.alterian.com.

About Departure

Somewhere between the old way and the new way is something called the point of departure. The end of what was. And the beginning of what should be. Departure is a new-breed advertising agency that gives aggressive brands the power to confidently embrace "the new": new media, new technologies, new marketing concepts, and new ways of making sense of the changing reality of the market. Departure offers a full range of capabilities, encompassing both traditional and online.

With offices in San Diego and Los Angeles, Departure is focused on clients in the technology, restaurant and hospitality, financial, tourism and media entertainment industries. For more info on Departure, please visit www.departureadvertising.com.

For more info, contact:

Hannah Smith
Ruder Finn
+44 (0) 207 462 8900
hsmith@ruderfinn.co.uk